As if the instantly-sold out New York Post papers weren’t proof enough that fans were hungry for more Supreme, the first drop day of Fall/Winter 2018 all but confirmed it. Fans came out in droves to the brand’s New York outposts, vying for an opportunity to grab items from Supreme’s first seasonal drop.
The 90°+ F weather didn’t keep fans from lining up or layering up, with some arriving in matching sweatsuits and even tossing on the new season leather-sleeved melton wool varsity jacket, complete with red motion logo. Accompanying the “SUPREME FUCK YOU” art tees and matching ceramic trays were the green Madonna photo print shirts, inscribed with “Supreme – Justify My Love” writtin in the pop star’s handwriting. Of course, key goods included the free Supreme-branded bouncy ball and key chain, joined by stickers that included the aforementioned Madonna and “FUCK YOU” graphics, along with the Supreme-heavy stomach anatomy sticker. The red branded phone case also made an appearance outside the store, as fans immediately snapped it onto their iPhones.